I believe the best e-mails feel like they were written just for you, even if they went out to thousands. Although you won’t find any flashy visuals or case studies below, I would be remiss if I didn’t include my methods to one of the biggest parts of marketing.
E-Mail Marketing is so much more than just sending e-mails to announce sales. They’re invitations to interact with the company, news bulletins of what’s to come, reminders of carts left before checking out, and a way to get a pulse on the customer base.
The most important part, however, is what happens in the back-end of those emails. Being able to monitor when people open e-mails, how far they scroll, and which links catch their attention; these are just the tip of the iceberg in terms of the data we can compile. It’s incredible, and a little scary, how much information we can gather from proper e-mail marketing.
In order to get any of that data, we have to have well-crafted e-mails first. My approach balances strategy with voice, uses smart segmentation and flow, and has strong calls-to-actions with clean design to turn e-mails into results. Whether it’s B2B or B2C, I write emails people open and act on.
I’ve worked on everything from one-off announcements to multi-email nurture sequences, bringing consistency, voice, and value to every send. My role has spanned writing subject lines that get clicks, building flows that intuitively guide behavior, and making sure every campaign leads to broader business goals.
Programs that I’ve utilized to get the most out of e-mail marketing include, but aren’t limited to, Mailchimp, SurveyMonkey, and Marketo.
A Jak of All Marketing Trades 